Flavor of the world

In the last two years we were looking at a way for a range extension for our products to offer herbs and spices as the flavour base to create delicious meals along the spice route of the world. We wanted to showcase this new range in its own website with its own recipe portal. One of the key elements of the range was the user experience. The customer can turn over to the back of the packet to see a delicious recipe using this flavour base or by scanning the QR code they would be then taken to the recipe portal on the flavours of the world website, where they could scroll through to look at alternative recipes using this flavour base, also seeing swaps and alternatives and side dishes. Setting up a website to allow customers to link products to recipes through a QR portal which was mobile friendly and very easy to access from your mobile phone whilst in store was a key element of the design. In this instance we were not after a simple recipe website we were looking for a much better user friendly experience .  The Gooders team were very helpful in selecting the theme and the design and layout of the website to fulfil this experience.